For many bloggers, using their blog as a marketing tool isn’t the prime reason for blogging. It’s more a personal journey and a way to share thoughts, ideas and more with anyone who cares to read.
But for just as many others, a blog offers a great marketing platform to build from. This can be used to showcase their expertise, their products and their services.
Below are 3 good ways to use blog marketing.
Blogs help establish your business as an expert in your field
Besides writing about your own company, a blog is an excellent opportunity for your business to write about important topics in your industry and establish yourself as an expert or thought leader. Do you spend a lot of your time educating your customers? Share that knowledge and write a series of blog posts. Many customers research products online long before they buy. By posting good, valuable content potential customers will likely find you first.
Tip: Identify the interesting trends and news that is happening in your field to inspire blog topics. If you are short on time, don’t worry. Even a brief post that links to a longer article elsewhere is still valuable content because you are bringing news and information to your users.
Use blogs to drive traffic to your website
Many online marketers have been very successful in using blogs to direct heavy traffic to their websites.
There are in fact two main kinds of blogs being used to drive massive traffic in the direction of various websites. The first is the sort of blog that is closely related to the subject of the site it links to. The other type of blog will tend to have a popular topic with little or no relation to the website topic. Here the idea is to attract huge volumes of traffic and then direct as much of it as possible to the website using attractive and catchy headlines on links situated at the blog.
Both types of blogs work pretty well and what’s more, there is nothing to stop an online marketer from using both types of blogs at the same time to win and direct even heavier traffic in the direction of their website. The fact that blogs are easy to maintain makes it simpler for virtually any small business to have several blogs successfully running alongside their main website.
Blogs allow you to engage with customers, potential customers and other experts in your field.
A blog post is the perfect vehicle to start a conversation with your audience in order to capture more internet marketing leads. You can encourage visitors to comment on your blog by asking for their opinions within the blog post itself. Make sure to respond to comments and try to use the commenter’s name for a personal touch. By commenting on blogs, as well as commenting in forums, you can market your company.
All you have to do with blogs covering unrelated topics to the site you want to direct traffic to, is to be careful to ensure that it attracts the kind of people who qualify as prospects for your site. Use bloggers’ forums to leverage their community’s interest. To prevent having your comments deleted as spam, keep them relevant to the discussion.
Connecting Women In Business helps women business owners generate more leads, clients and increase profits with more networking, business insights, tips and tricks on marketing, growth, business and accountability strategies. We invite you to get your free social media tactics ebook when you visit http://www.connectingwomeninbusiness.com.au